Search Engine Optimisation

Having a Search Engine Optimised (SEO) website is essential to getting it noticed online when customers are looking for your products and services. It also forms a vital part of your lead generation efforts.

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Search Engine Optimisation

Search engine optimisation (SEO) is the process of optimising your online presence for search engines. A poorly optimised website means you might be missing out on crucial clicks and losing business.

SEO primarily consists of two components – on-site and off-site optimisation.

On-site optimisation involves editing your website page content to add more relevance for specific keyword search terms. The HTML coding structure of the website is also modified to be error-free and semantically correct. Errors in your website add obstacles that could prevent your website from being found.

Off-site optimisation consists of external link building, generating referrals, social media engagement, review management, and getting your business on the map for the relevant disciplines.

Usually, the higher a website ranks in the organic search engine results, the more visits it will likely get. SEO anticipates how search engines work and what people search.

If your website is struggling to be found by search engines, get in touch today to learn more about how I can help.

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